ABOUT MANGO DIGITAL 

Mango Digital is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing, and Operations.

Mango Digital is a pioneering Creative Agency powered by data intelligence.

Our competitive edge is rooted in data intelligence. To provide results-driven marketing solutions and maximize our client’s ROI, we offer in-depth insights into social user behavior, barriers, and triggers to enhance planning efforts. Moreover, we provide comprehensive SocialTrend analysis to facilitate brand-user engagement and meticulous identification of a pool of qualified social users for precise targeting. 

ROLES & RESPONSIBILITIES

1. PLANNING

Planning Capability:

• • Take the lead overall Planning stages (IMC and Social), and balance the creative side of the advertising agency and the business side of the client side.
  • Come up with communication plans to support and help clients enhance their business performance. Mango’s communication solutions don’t play alone as a specific plan of PR, Activation, or Digital Advertising, the Planning Manager should be able to integrate communication plans but lead by digital.
  • Put down directions for approach and guide the creative team/account team by creative brief. Fine-tune to match with the agreed approach. Consolidate deck and lead presentation.
  • Overview and set up the effective KPIs for projects.
  • Consult clients on the ways for successful communication methods by communication plan.
  • Review and report campaigns to clients and take key learning for the next campaigns/plans.
  • Guide and lead case study submissions for Mango Digital for Advertising Awards.

Data & Analytic Capability: 

• • Understand YouNet Group products: Social listening tool to collaborate effectively with the Data Analyst & Social team.
  • Connect and work closely with Buzzmetrics, YouNet Media for the approach‘s proven data and consumer insights from social reports if any.
  • Conduct the research queries to get more relevant insights for cracking the brief to solve clients’ problems.

Methodology Development:

• • Support the Managing Director to work with internal stakeholders to develop and implement the new methodology for Mango Digital. 

2. LEADERSHIP

• • Build up good collaborative attitudes with other departments and solve everyone’s difficulties; listen to team members‘ difficulties and motivate them; give recognition for good performance as well as managing poor performance.

3. MANAGEMENT

• • Work with MD to optimize the working process for the Planning department (a collaboration between the Strategic Planning and Data Analytics team), execute, and QC.
  • Work with MD to improve organizational structure and develop new business direction if any.

Work collaboratively with other teams, including:

• • Internal team: Account, Creative, Social and Media.
  • Internal company in YouNet Group: Marketing Service (YouNet AM, Fanscom), Social Intelligence (Buzzmetrics, YouNet Media), Ecommerce Intelligence (YouNet ECI).

Report to: Managing Director
Promotion: To be discussed (based on current position)

Benefit:

• • Competitive salary, 13th month salary
  • Performance-based annual Bonus
  • Performance appraisals and promotions every year
  • 12 days of annual leave & 5 days of sick leave
  • Standard health check and Premium healthcare insurance
  • Company trip, Year-end party, Team building
  • Occasion-based offerings: Birthday, wedding, maternity,…
  • Parking support
  • Equipment for work (PC / laptop)
  • Free in-house entertainment facilities: table football, book tree, coffee, and snacks.

REQUIREMENTS

Knowledge:

• • Experience in many industries such as FMCG, dairy, insurance, electronics, home appliances, etc.
  • Experience in building Brand and support Marketing strategy for Clients following popular marketing models to support business performance.

Skills:

• • Presentation skills
  • Be able to read & understand Social Listening Reports and apply in the planning stage
  • Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
  • Strong leadership & people management skills
  • Working under ‘agency side‘ pressure
  • Collaborative in teamwork
  • Proactive and solution-driven
  • Flexible and sustainable

Experience:

• • At least 5 years of experience in planning roles
  • IMC Strategy Planning/Social Strategy Planning

Personality:

• • Entrepreneurship mindset
  • Love to explore 
  • High sense of judgment & responsibility
  • Possesses a high level of reliability, integrity, and personal ethics