ABOUT YOUNET AM 

YouNet AM, a member of YouNet Group, is the Data-Driven Advocacy Marketing company in Southeast Asia. 

We activate authentic influence at scale through data-driven insights and our Qualified Marcom framework, and we prove impact in real-time, full-funnel—showing how every campaign moves consumers from first awareness to lasting loyalty.

By auditing, designing, and activating multi-layered advocacy ecosystems - from employees and loyal customers to qualified social voices—we help brands build trust-based communities that speak for them, not just about them.

🔹 Vision: To become Southeast Asia’s most trusted Advocacy Marketing partner - where authentic influence, powered by data, drives sustainable brand growth.

🔹 Mission: To redefine Advocacy Marketing through data-driven insights and the Qualified Marcom mindset - turning trust into measurable business outcomes.

We‘re looking for a Senior Account Executive.

ROLES & RESPONSIBILITIES

1. Project Management - 80%

• Client Servicing & Consultancy (30%):
  • Receive briefs, challenge and refine objectives.
  • Draft scopes, cost estimates, and payment terms & secure approvals.
  • Host weekly WIP calls and bi-weekly KPI reviews.
  • Proactively suggest upsell/cross-sell opportunities. (nice-to-have)
    
• Campaign Execution & QA (20%):
  • Review scripts, captions, visual mock-ups; ensure legal claims compliance.
  • Route feedback with Content Creative to Influencers.
  • Schedule go-live, monitor real-time posts, troubleshoot instantly.
• Influencer Sourcing (15%):
  • Mine KOL/KOC database, run social-listening checks for fake followers & brand-safety.
  • Negotiate & draft agreements, coordinate Accounting & Finance and Procurement.
  • Maintain a live tracker of deliverables and payment milestones.
• Performance Tracking & Reporting (10%):
  • Build dashboards for EMV, engagement, SOV, CPE/CPA. Operate other tools of YouNet Group (Social Listening tools)
  • Benchmark each influencer’s output; recommend optimisations.
  • Deliver post-campaign reports and case studies.
• Cross-functional Collaboration (5%):
  • Foster seamless collaboration between functional teams and other YouNet Group agencies to deliver outstanding results as a cohesive unit.
  • Synchronise timelines and messaging consistency across channels.

2. Team Management - 20%

• Coach juniors on booking, campaign QA, and reporting processes.

• Update and improve SOPs, templates, and best-practice playbooks.