ABOUT COMPANY

Fanscom, a member of YouNet Group, is the leading Advocacy-First marketing agency in Vietnam, operating with an “Advocacy-First” mindset - placing the highest priority on transforming consumers into authentic brand advocates.

This is more than a communications strategy; it is our way of defining value, building trust, and ensuring sustainability across the entire brand journey.

Every initiative we design is powered by The Qualified Marcom framework of YouNet Group - combining real data, real users, and measurable impact to ensure that advocacy is not just inspiring, but performance-driven.

We believe that trust and advocacy from consumers are the most valuable assets a brand can earn, and every communication effort must contribute to nurturing them with both creativity and accountability.

🔹 Vision: To be the leading agency in brand advocacy transformation, setting a new standard for value across clients, consumers, employees, and partners, with every success story backed by real data and measurable outcomes.

🔹 Mission: We deliver integrated marketing solutions where Advocacy is the core, powered by The Qualified Marcom methodology, to:

1. Build Trust Through Content – turning authentic storytelling into advocacy.
2. Drive Meaning in Communication Effectiveness – ensuring every message delivers measurable business value.
3. Foster a Long-Term Value Exchange Ecosystem – connecting brand, consumers, and partners in mutually beneficial ways.
4. Grow Brands Sustainably – guided by data, human insight, and a commitment to measurable results.

We’re seeking a Strategic Planner to join our team!

ROLES & RESPONSIBILITIES

1. Research & Insight

• Study client briefs and align with the supervisor to identify areas for further research
• Collaborate with internal teams and data analysts to assess market, category, competitors, and consumer behavior
• Synthesize findings into actionable insights and clear entry points for the strategic approach

2. Strategy development

• Assist in building integrated communication / social plans under guidance of the supervisor
• Contribute to the development of clear and inspiring creative briefs
• Stay updated on consumer trends, digital platforms, and creative formats to inform strategies.
• Collaborate closely with account, creative, and social teams to ensure alignment.
• Presentation: Support the Strategic Planning Supervisor in preparing and delivering presentations of strategic thinking, research findings, and creative briefs to clients and internal teams. Be able to articulate ideas clearly and logically.

3. Campaign Measurement & Reporting

• Work with the supervisor to define measurable objectives and KPIs for campaigns. 
• Support reporting by analyzing campaign performance with account & social teams.
• Extract key learnings to improve future campaigns.

(The scope of work may vary depending on project expectations, client requirements or marketing field updates.)

Report to: Strategic Planning Supervisor

Work Relation:

Internal: Collab with Account Department, Creative Department, Social Department, Planning & Social Data Analyst members.

Other Business Units in YouNet Group: YouNet Media, Buzzmetrics, YouNet AM, Mango Digital

External: Clients, Third parties,...                                                                               

REQUIREMENTS

• At least 1-2 years of experience in the Social/Creative Agency field or similar role. Proven work experience in IMC Campaign Planning is a plus.
• Experiencing in developing and implementing communication strategies.
• Interest and understanding of digital marketing, social platforms, and consumer behavior.
• Research and analytical skills.
• Ability to work effectively in a team, especially in cross-functional environments (account, creative, social, data…).
• Good communication and presentation skills.
• Critical thinking, problem-solving skills, and time management skills.
• A proactive team player with a strong sense of responsibility.
• Familiarity with social listening or digital tools (advantage, not mandatory).

BENEFITS

• 13th month salary, annual bonus.
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity,…
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack.