ABOUT YOUNET AM 

YouNet AM, a member of YouNet Group, is the Data-Driven Advocacy Marketing company in Southeast Asia. 

We activate authentic influence at scale through data-driven insights and our Qualified Marcom framework, and we prove impact in real-time, full-funnel - showing how every campaign moves consumers from first awareness to lasting loyalty.

By auditing, designing, and activating multi-layered advocacy ecosystems - from employees and loyal customers to qualified social voices - we help brands build trust-based communities that speak for them, not just about them.

We are looking for a Senior Content Creative Executive to join our team!

As a Senior Content Creative Executive, you will be the "architect" of social conversations. You won‘t just create content; you will craft Narratives and Social Outreach strategies that drive authentic Word-of-Mouth. Leveraging YouNet Group’s data-driven ecosystem, you will lead creative implementation within campaigns to ensure the brand’s voice resonates naturally across the social landscape.

ROLES & RESPONSIBILITIES

Strategic Creative & Project Management (80%)

• Data-Driven Strategy: Research and develop strategic creative content plans by leveraging social data  from YouNet Group‘s social data platforms: SocialHeat & SociaLift. Translate data insights into actionable "Social Angles" that trigger community engagement.
• End-to-end Creative & Narrative Execution: Lead the entire creative process from planning to execution, ensuring all social content meets excellence standards, integrates seamlessly into campaigns, and utilizes strategic conversation-seeding tactics to proactively steer public discussion across social communities.
• Performance Optimization: Analyze and report performance of content execution to measure the effectiveness, optimize current strategies, identify growth opportunities, and provide strategic recommendations for future efficiency.
• Trend Pioneering: Proactively capture and "socialize" emerging trends to maximize the content effectiveness and align with social media users‘ behaviors.

Management & Development (20%)

• Leadership & Coaching: Lead, train, and mentor Executives/Interns to elevate their creative thinking and social execution skills.
• Strategic Content Advisory: Act as a strategic consultant for clients, presenting creative solutions and managing expectations regarding social advocacy goals.
• Culture Building: Support and promote the key values and creative culture of the Content team within YouNet Group.

Promotion Path: Content Creative Supervisor

Work Relations:

• Internal: Account, Planning Department & member of Content Creative Line Team or Others Content Creative Teams
• External: Clients, Vendors, KOLs, Partner Agencies & Group Companies             

REQUIREMENTS

Education

• Marketing/Journalism/Economic majors relating.

Knowledge

• Passionate and articulate with the ability to analyze the implications of online communications and messages
• Deep understanding of algorithms and user behaviors across major social platforms: Facebook, TikTok, Instagram, YouTube, Threads, etc.
• Have knowledge about data analytics tool/software is a big plus

Skill

• Exceptional ability to "role-play" and lead social discussions. Capable of adapting writing styles to various personas - ranging from industry experts and savvy consumers to "Gen Z" slang to ensure organic and seamless conversation seeding.
• Excellent written and spoken communication skills, with a proven ability to translate complex brand messages into community-native language that resonates and triggers high engagement.
• Be good at communication & presentation skills (good at English skills are preferred)
• Experience in project management with flexibility to adapt to various project situations

Experience

• Minimum 1-3 years experience in the same/relevant positions
• 1-3 years of experience in Social Creative or Content roles within Creative or Social Agencies
• Prior experience using Social Listening tools (e.g., SocialHeat, Buzzmetrics, or similar) is highly preferred.

Personality

• Agile and highly sensitive to social media shifts; possesses the ability to quickly "absorb" and adapt to emerging community cultures.
• Calm and level-headed when navigating heated discussions or managing negative sentiments online.
• Willing to learn and enjoy new challenges. High sense of responsibility, result-oriented.
• Be self-servicing and able to act on own initiative where necessary.
• Capable of learning new technologies and optimizing working processes to meet projects‘ needs.
• Have ownership mindset - never say never attitude. 

BENEFITS

• Competitive salary, 13th month salary
• Annual BONUS
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year 
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, …
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack