ABOUT YOUNET GROUP

YouNet is the Pioneering Data Intelligence Group for Digital Commerce in South East Asia — the first to own and unify both Social and E-commerce data platforms, transforming them into integrated intelligence systems that deliver both Actionable Insights and Solutions for digital commerce.

Founded in Vietnam and the United States, YouNet has evolved into a multi-entity group of 7 specialized companies — each contributing deep expertise in social listening & social media research, E-commerce intelligence, social advocacy marketing, creative communication, community engagement, and enterprise platforms.

At the heart of our value lies integration: we connect Social and E-commerce data with technology, creativity, and execution to help brands grow smarter and faster in the digital economy.

We are looking for a Regional M&A & Partnership Director (SEA) to drive the expansion of The Qualified Marcom (TQMC) Framework into local agencies across Southeast Asia. This role goes beyond partnership building – it is about identifying, enabling, and acquiring agencies that can become part of the TQMC ecosystem.

KEY RESPONSIBILITIES

Market Scouting & Targeting

• • Identify tier-2 creative/digital agencies across SEA (Vietnam, Thailand, Indonesia, Philippines, Malaysia, Singapore).
  • Assess agencies based on financial health, client portfolio, founder mindset, and cultural fit.
  • Build and maintain a pipeline of qualified M&A/investment targets.
    

Enablement via TQMC

• • Introduce and implement the TQMC framework in selected agencies through pilots and co-pitches.
  • Demonstrate how TQMC helps agencies win new clients, retain accounts, and prove sales impact.
  • Establish TQMC as a unique competitive advantage to drive long-term adoption.
    

Deal Structuring & Execution

• • Lead negotiations with agency founders on investment/acquisition models (minority 35–49% → majority control).
  • Define deal terms: valuation, equity split, earn-out structure, call/put options.
  • Partner with legal/finance teams to ensure due diligence and deal closing.
    

Regional Strategy & Expansion

• • Develop a SEA-wide network of TQMC-enabled agencies.
  • Build synergy between local agencies and the YouNet Group ecosystem (data, technology, client network).
  • Establish a roadmap for scaling minority stakes into majority acquisitions.
    

Relationship & Industry Positioning

• • Represent TQMC in regional conferences, industry associations, and networking events.
  • Act as a strategic bridge between YouNet Group HQ and local agency founders.
    
    

KEY QUALIFICATIONS

• • 10+ years experience in agency leadership, business development, M&A, or strategic partnerships.
  • Strong network in the SEA agency landscape (digital, creative, integrated).
  • Proven deal-making track record: M&A, joint ventures, partnerships.
  • Deep understanding of marketing/communication and martech/adtech trends.
  • Strong negotiation skills, financial acumen, and ability to assess valuations.
  • Fluent in English; additional SEA languages (Thai, Bahasa, Tagalog, Vietnamese, Mandarin) are a plus.
  • Willingness to travel frequently across SEA markets.
    
    

SUCCESS METRICS (KPIS)

• • Number of agencies scouted & evaluated per year.
  • Number of TQMC enablement pilots/co-pitches successfully executed.
  • Number and value of M&A/investment deals closed.
  • Revenue and client growth from enabled agencies.
  • Expansion and regional footprint of TQMC-enabled agency network.