ABOUT MANGO DIGITAL

Mango Digital is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing and Operations.

Mango Digital is the pioneering Creative Agency powered by data intelligence.

Our competitive edge is rooted in data intelligence. To provide results-driven marketing solutions and maximize our client’s ROI, we offer in-depth insights into social user behavior, barriers, and triggers to enhance planning efforts. Moreover, we provide comprehensive SocialTrend analysis to facilitate brand-user engagement and meticulous identification of a pool of qualified social users for precise targeting.

ROLES & RESPONSIBILITIES

PLANNING: 50%

Planning Capability:

• • Take lead over all Planning stages, balance the creative side of the advertising agency and the business side of the client side.
  • Come up with Communication plans to support and help the clients to enhance business performance. Mango’s communication solutions don’t play alone as a specific plan of PR, Activation or Digital Advertising, the Planning Manager should be able to integrate communication plans but lead by digital.
  • Put down directions for approach and guide the creative team/account team by creative brief. Fine tune to match with agreed approach. Consolidate deck and lead presentation.
  • Overview and set up the effective KPIs for projects.
  • Consult clients on the ways for success communication methods by communication plan.
  • Review and report campaigns to clients and take key learning for the next campaigns/plans.
  • Guide and lead case studies submissions of Mango Digital for Advertising Awards.
    

Data & Analytic Capability: 

• • Understand YouNet Group products: Social listening tool to guide direction for Data Analyst team to collect and apply data effectively.
  • Connect and work closely with the research team (Buzzmetrics, YouNet Media) for approach‘s data proven and consumer insights from social reports if any.
  • Conduct the research queries to get more relevant insights for cracking the brief to solve clients’ problems.

New Creative Methodology:

• • Collaborate and assist Managing Director to work with internal stakeholders to build up new creative methodology including tailored dashboard.
  • Package the new creative methodology of Mango Digital and apply this method to communication plans to deliver results-driven marketing solutions for our clients.

LEADERSHIP: 30%

• • Deliver training and coaching to team members/company to enhance planning skills and knowledge
  • Build up good collaborative attitudes with other departments and solve everyone’s difficulties; listening to team member difficulties and motivating them; giving recognition for good performance as well as managing poor performance.  

MANAGEMENT: 20%

• • Work with MD to build up working process for Planning team, execute and QC
  • Work with MD to improve creative methodology and products/services of the company
  • Work with MD to improve organizational structure and developing new business direction if any

Report to: Managing Director

Promotion: Planning Director

WORK RELATIONS:

• Internal: 
  • Mango Digital:  Account, Creative Dept.
  • Other Business Units in YouNet Group: YouNet Media, Buzzmetrics, YouNet AM; Fanscom
  • YouNet Head Office: HR
• External:
  • Clients, Third parties, KOL/KOC, Talent Representatives/agencies...                                               

BENEFIT

• • 13th month salary, annual bonus.
  • Premium healthcare insurance
  • 12 days of annual leave & 5 days of sick leave
  • Performance appraisals and promotion every year
  • Standard health check
  • Company trip, Year end party, Team building
  • Occasion-based offerings: Birthday, wedding, maternity,…
  • Parking support
  • Equipment for work (PC / laptop) 
  • Free in-house entertainment facilities: foosball, book tree, coffee and snack.

REQUIREMENTS

Knowledge:

• • Experience in many industries such as: dairy, FMCG, F&B, insurance, smartphones, digital wallet, banking, electronics, home aplliances, etc.
  • Experience in building Brand and support Marketing strategy for Clients following popular marketing models to support business performance

Experience:

• • At least 5 years of experience in planning roles
  • Brand Strategy Planning/Social Strategy Planning 
  • Digital background is a must

Skills:

• • Presentation skills (Excellent)
  • Be able to read & understand Social Listening Reports and apply in planning stage
  • Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
  • Strong leadership & people management skills
  • Working under ‘agency side‘ pressure
  • Collaborative in teamwork
  • Proactive and solution-driven
  • Flexible and sustainable

Personality:

• • Entrepreneurship mindset
  • Love to explore
  • High sense of judgement & responsibility
  • Possesses high level of reliability, integrity and personal ethics