Job description
ABOUT YOUNET AM
YouNet AM is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing and Operations.
YouNet AM is the pioneering Advocacy Marketing agency in Vietnam, powered by market-leading Social Listening & Social Influencer/Advocator Analytics platforms.
With advanced social data and insights, we identify social advocates, understand their motivations, trigger them, and provide marketing solutions that drive results and maximize our client‘s ROI.
We’re looking for a candidate who can turn data-driven insights into advocacy campaigns that captivate audiences and hit hard KPIs. As our Associate Account Manager for Influencer Advocacy, you’ll guide a nimble team, translate client ambitions into authentic partnerships, protect project margins, and steer real-time performance dashboards—all while mentoring junior talent.
If you thrive at the crossroads of culture and commerce, this stage is yours.
ROLES & RESPONSIBILITIES
1. Project Management - 80%
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- Client Growth & Consultancy (25%):
- Lead discovery sessions, refine briefs, build strategic POVs.
- Draft proposals, negotiate fees, secure sign-offs.
- Prepare Quarterly Business Reviews (QBRs) and upsell plans.
- Project P&L Management (15%):
- Build cost sheets, margin guardrails, and burn-rate trackers.
- Control scope creep, manage change-order docs.
- Approve 3rd-party invoices and payment schedules.
- Influencer Ecosystem & Risk Governance (15%):
- Oversee tiering, vetting, and contracting of KOL/KOC.
- Sign-off on content for legal, claim, and brand-safety compliance.
- Activate crisis-monitoring
- Performance Tracking & Insight Mining (15%):
- Supervise real-time dashboards (EMV, SOV, CPE, conversions).
- Lead weekly pacing calls; flag red KPIs and optimisation levers.
- Lead team to deliver post-campaign reports and case studies.
- Cross-functional Orchestration (10%)::
- Align timelines with Planning, Creative, Paid Media, Social Listening units (Buzzmetrics, YouNet Media, etc.).
- Ensure asset handoffs and messaging consistency.
- Client Growth & Consultancy (25%):
2. Team Management - 20%
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Assign workload, set OKRs, give monthly feedback.
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Mentor on negotiation, briefing, and financial acumen.
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Support hiring and onboarding of new members.
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Work relations:
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- Internal:
- YNAM: Strategic Planning & Consulting, Content Creative, HR-O
- Other Business Units: YNM, Buzzmetrics, Mango Digital; YouNet Head Office: HR, Finance & Accounting.
- External: Clients, third parties, suppliers, KOL/KOC, Talent Representatives/agencies...
- Internal:
Report to: Senior Account Manager
Promotion: Can be promoted to Account Manager
BENEFITS
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- Competitive salary, 13th month salary, annual BONUS
- Premium healthcare insurance
- 12 days of annual leave & 5 days of sick leave
- Performance appraisals and promotion every year
- Standard health check
- Company trip, Year end party, Team building
- Occasion-based offerings: Birthday, wedding, maternity, …
- Parking support
- Equipment for work (PC / laptop)
- Free in-house entertainment facilities: foosball, book tree, coffee and snack
REQUIREMENTS
Education: Having Bachelor‘s degree in marketing & business is a plus
Knowledge:
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- Business English
- Social Media Marketing & Influencer Marketing
- Social Listening & Social Analytics is a plus
Skill:
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- Project management
- Time-management
- Excellent written and oral communication skills, presentation skill (both Vietnamese & English)
- Good analytical and organizational skills
Experience:
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- 4–5 years in Account / Project Management with ≥ 2 years on influencer or social campaigns.
- Proven budget ownership (≥ US $300k annual).
- Strong analytical skills: Excel/Sheets, Data Studio/Tableau.
- Excellent stakeholder management and presentation skills.
Mindset/Attitude:
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- Commercial mindset & margin discipline.
- Strategic storytelling backed by data.
- Change agility and issue anticipation.
- Coaching & constructive feedback.
- Negotiation and conflict resolution.
