ABOUNT YOUNET AM

YouNet AM, a member of YouNet Group, is the Data-Driven Advocacy Marketing company in Southeast Asia. 

We activate authentic influence at scale through data-driven insights and our Qualified Marcom framework, and we prove impact in real-time, full-funnel - showing how every campaign moves consumers from first awareness to lasting loyalty.

By auditing, designing, and activating multi-layered advocacy ecosystems - from employees and loyal customers to qualified social voices - we help brands build trust-based communities that speak for them, not just about them.

🔹 Vision: To become Southeast Asia’s most trusted Advocacy Marketing partner – where authentic influence, powered by data, drives sustainable brand growth.

🔹Mission: To redefine Advocacy Marketing through data-driven insights and the Qualified Marcom mindset – turning trust into measurable business outcomes.

Position Overview:

We are looking for a Social Outreach Manager to lead our advocacy marketing efforts by building strong advocate and influencer networks, driving authentic engagement, and ensuring impactful outreach campaigns. You will manage strategy and execution while leading a team of two outreach specialists to deliver outstanding results.

ROLES & RESPONSIBILITIES

1. Strategy & Planning (40%)

• • Design and implement outreach strategies to support advocacy marketing campaigns.
  • Collaborate with internal teams (Planning, Account, Content Creative) to align outreach plans with client objectives.
  • Stay up to date with trends in advocacy marketing, influencer engagement, and social media platforms.

2. Advocate & Influencer Engagement (20%)

• • Identify, approach, and build relationships with brand advocates, influencers, and community leaders.
  • Maintain long-term partnerships to ensure consistent, authentic brand representation.
  • Facilitate meaningful conversations between advocates and brands.

3. Campaign Execution & Performance (15%)

• • Oversee execution of outreach campaigns across relevant social channels.
  • Track, analyze, and report outreach performance, providing actionable insights for optimization.
  • Ensure all outreach activities deliver measurable impact and align with campaign KPIs.

4. Team Leadership & Development (25%)

• • Lead, mentor, and support social outreach team, ensuring clear objectives and performance standards.
  • Provide guidance, feedback, and training to develop team capabilities.
  • Foster a collaborative, growth-oriented culture within the outreach team.

Promotion: Senior Social Outreach Manager
Report to: Vice Managing Director

BENEFITS

• • Competitive salary, 13th month salary, annual BONUS
  • Premium healthcare insurance
  • 12 days of annual leave & 5 days of sick leave
  • Performance appraisals and promotion every year 
  • Standard health check
  • Company trip, Year end party, Team building
  • Occasion-based offerings: Birthday, wedding, maternity, …
  • Parking support
  • Equipment for work (PC / laptop)
  • Free in-house entertainment facilities: foosball, book tree, coffee and snack

REQUIREMENTS

• • At least 5 years of experience in influencer/advocacy marketing, outreach, or community management
  • Data-driven mindset with familiarity in outreach, social media, or analytics tools
  • Proven ability to build and manage advocate/influencer relationships
  • Strong project management and leadership skills, with experience leading small teams
  • Proactive, collaborative, and adaptable in a fast-paced environment.