ABOUT YOUNET AM 

YouNet AM, a member of YouNet Group, is the Data-Driven Advocacy Marketing company in Southeast Asia. 

We activate authentic influence at scale through data-driven insights and our Qualified Marcom framework, and we prove impact in real-time, full-funnel - showing how every campaign moves consumers from first awareness to lasting loyalty.

By auditing, designing, and activating multi-layered advocacy ecosystems - from employees and loyal customers to qualified social voices - we help brands build trust-based communities that speak for them, not just about them.

🔹 Vision: To become Southeast Asia’s most trusted Advocacy Marketing partner - where authentic influence, powered by data, drives sustainable brand growth.

🔹 Mission: To redefine Advocacy Marketing through data-driven insights and the Qualified Marcom mindset - turning trust into measurable business outcomes.

We are looking for a Senior Social Outreach Executive.

ROLES & RESPONSIBILITIES

1. Social Outreach Planning (30%)

• Collaborate with the planning, content, and account teams to develop social outreach strategies and proposals.
• Support the planning process for both new and retainer clients, ensuring a thorough understanding of clients‘ needs and objectives.
• Propose a list of suitable channels and channel insights for Social Advocacy campaigns to contribute to and align with the Social Advocacy strategy and Influencers/KOLs/KOCs/Community criteria of selection projects.

2. KOLs & Influencers Management & Outreach Project Execution (50%)

Campaign Execution & Management:

• Take responsibility for executing social media outreach campaigns (in collaboration with influencers, community partners, and neutralization suppliers), ensuring adherence to timelines, budgets, and quality standards.
• Work closely and effectively with the account team to monitor, follow up on, and quality control campaign performance, optimizing social outreach content, format, and tactics to maximize engagement and reach.
• Monitor project quality. Ensure that all projects are delivered on-time within scope, and meet with required quality standards.
• Stay up-to-date with social media platform updates, algorithm changes, and best practices, and share knowledge and insights with the team.
• Proactively spotting potential KOLs, new trends by the company‘s criteria on platforms: YouTube, Facebook, Instagram, Tiktok and other suitable platforms

Third-Party & Vendors Management: 

• Foster and maintain strong relationships with suppliers and influencers to enhance long-term collaboration efficiency and cost optimization for the company.
• Take responsibility for working with and negotiating with Key Opinion Leaders (KOLs) regarding costs, contracts, payments, and other aspects for each project and long-term contracts.

Paperwork Management and Internal Process Enhancement

• Coordinate with Sales Admin team to update & follow  paperwork, contracts and payment with influencers and communities, vendors, third party efficiently
• Assume accountability for controlling and tracking cash outflows related to influencers/suppliers to optimize project costs and maximize profits for the company.
• Conduct reports related at the request of Operations Manager

3. Team Management (20%) 

• Coach and guide team members to work with intern/external team to deliver good outcome
• Support to build internal/external process/way of working smoothly 

BENEFITS

• Competitive salary, 13th month salary
• Annual BONUS
• Premium healthcare insurance
• 12 days of annual leave & 5 days of sick leave
• Performance appraisals and promotion every year 
• Standard health check
• Company trip, Year end party, Team building
• Occasion-based offerings: Birthday, wedding, maternity, …
• Parking support
• Equipment for work (PC / laptop)
• Free in-house entertainment facilities: foosball, book tree, coffee and snack

REQUIREMENTS

1. Knowledge & Education:

• Major in Marketing, Communications, PR or related field.
• Strong understanding of social media platforms and trends, with expertise in Facebook, TikTok, Instagram, etc.
• Solid grasp of nature of influencers and other social outreach channels, including celeb, mega to nano influencers, hot communities, and fan pages
  

2. Skill:

• Good at communication and negotiation skills
• Have the ability on project management, organization and time management
• Can-do attitude, responsible and able to work multitask and under pressure
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Proficient in MS Office, Google Drive; as well as the capacity to efficiently learn about new technology
• Fluent in both English and Vietnamese is a plus

3. Experience:

• Diploma/Degree in relevant scope of work
• Proven experience (2-3 years) in social media management, Influencer & Community Partnership, preferably within an advertising agency or similar environment.

4. Personality:

• Proactive, capable of adapting quickly to changing situations and emerging opportunities.
• Positive attitude, responsibility, persistence, result-oriented. .
• Willing to learn new market trends, be self-demand, enjoy new challenges.
• Capable of learning new technologies and optimizing working processes to meet projects‘ needs.