ABOUT YOUNET MEDIA

YouNet Media is a member of YouNet Group - The leading SocialTech Group creating value for enterprises by applying Social Technologies in a variety of business areas including sales, marketing, and operations.

YouNet Media is the leading Social Media Analytics platforms & services in Vietnam, owning Social Suite with SocialHeat (the No.1 Social Listening platform), SocialLift- (the largest influencer analytics platform) and SocialTrend (the first social trend tool).              

We are looking for Senior Content Executive whose mission is to get people know about us – a provider that brings great added values to business.

ROLES & RESPONSIBILITIES

1. Content Strategy Development (25%)

• • Plan and develop content strategies for marketing campaigns, ensuring the content aligns with the objectives, target audience, and communication channels.

2. Content Creation and Management (20%):

• • Write, edit, and review various types of content including articles, website copy, product descriptions, social media posts, and other marketing materials.

3. Innovative Content Creation (15%):

• • Encourage testing and experimentation with new content formats and strategies, applying the latest trends and technologies to improve engagement and results.

4. SEO Content Optimization (10%):

• • Ensure content is optimized according to SEO standards to improve visibility and rankings on search engines.

5. Analysis and Reporting (10%): 

• • Monitor and analyze the performance of content campaigns, report results, and propose strategies for optimization.

6. Content Project Management (10%): 

• • Collaborate with design, marketing, and product teams to ensure timely and high-quality content delivery.

7. Building and Maintaining Relationships (10%)

• • Build and nurture relationships with partners, media outlets, and external stakeholders to enhance the effectiveness of content strategies.

Report to: Marketing Manager

Work Relation:

• • Internal: Business Development Team, Product & Research Team, ...                
  • External: PR, Media, Partners,...                

BENEFIT 

• • Competitive salary, 13th month salary, KPI bonus
  • Premium healthcare insurance
  • 12 days of annual leave & 5 days of sick leave
  • Performance appraisals and promotion every year
  • Standard health check
  • Company trip, Year end party, Team building
  • Occasion-based offerings: Birthday, wedding, maternity, …
  • Parking support
  • Equipment for work (PC / laptop)
  • Free in-house entertainment facilities: foosball, book tree, coffee and snack

REQUIREMENTS

1. Education:

• • Bachelor’s degree in Marketing, Communications, Journalism, Languages, or a related field.

2. Knowledge:

• • In-depth understanding of content marketing, SEO, and web analytics tools (Google Analytics, SEM, etc.).
  • Familiarity with current digital media trends and target audience preferences.
  • Strong knowledge in crafting effective content strategies for digital channels such as websites, social media, and video marketing.

3. Skill:

• • Exceptional writing and editing skills, with the ability to generate creative and engaging content.
  • Strong analytical skills to research and track market trends, keywords, and content performance metrics.
  • Independent worker with excellent team collaboration skills, able to lead and manage content projects.
  • Proficiency in office software (Microsoft Office, Google Docs, etc.) and SEO & analytics tools.
  • Strong communication skills with the ability to influence and convey messages effectively.

4. Experience:

• • 3-5 years of experience in content marketing, content management, or similar roles.
  • Experience working in B2B Marketing is an advantage for candidates.
  • Familiarity with design tools like Canva, Figma or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is a plus.

5. Personality:

• • Creative, proactive, with a problem-solving mindset and a flexible approach to challenges.
  • Self-motivated with the ability to work under pressure and meet deadlines.
  • Committed and passionate about content marketing, with a keen interest in learning and growing professionally.
  • A deep passion for digital marketing and content creation.