ABOUT MANGO DIGITAL 

Mango Digital, a member of YouNet Group, is a data-powered Creative & Digital Media Activation Agency for Marketing Systems.

The company helps brands transform market signals, culture and consumer behavior into creative systems, digital media activation and scalable marketing impact.

By combining creative thinking, social intelligence, media orchestration and operational execution, Mango Digital creates campaigns that connect emotionally, stay culturally relevant and remain aligned with measurable business performance.

We are looking for a Planning Manager who not only a strong strategic thinker, capable of leading integrated communication planning and inspiring creative solutions to deliver impactful campaigns, but also has a genuine ambition to develop new methodologies and go deeper into data-driven insights — turning data into actionable, innovative solutions that advance both our clients’ business and Mango Digital’s planning practice.

ROLES & RESPONSIBILITIES

1. PLANNING

Planning Capability:

• • Take the lead overall Planning stages (IMC and Social), and balance the creative side of the advertising agency and the business side of the client side.
  • Come up with communication plans to support and help clients enhance their business performance. Mango’s communication solutions don’t play alone as a specific plan of PR, Activation, or Digital Advertising, the Planning Manager should be able to integrate communication plans but lead by digital.
  • Put down directions for approach and guide the creative team/account team by creative brief. Fine-tune to match with the agreed approach. Consolidate deck and lead presentation.
  • Overview and set up the effective KPIs for projects.
  • Consult clients on the ways for successful communication methods by communication plan.
  • Review and report campaigns to clients and take key learning for the next campaigns/plans.
  • Guide and lead case study submissions for Mango Digital for Advertising Awards.

Data & Analytic Capability: 

• • Understand YouNet Group products: Social listening tool to collaborate effectively with the Data Analyst & Social team.
  • Connect and work closely with Buzzmetrics, YouNet Media for the approach‘s proven data and consumer insights from social reports if any.
  • Conduct the research queries to get more relevant insights for cracking the brief to solve clients’ problems.

Methodology Development:

• • Collaborate with Vice Managing Director to work with internal stakeholders to build up new methodology including a tailored dashboard.
  • Package the new creative methodology of Mango Digital and apply this method to communication plans to deliver results-driven marketing solutions for our clients.

2. LEADERSHIP

• • Deliver training and coaching to team members/company to enhance planning skills and knowledge.
  • Build up good collaborative attitudes with other departments and solve everyone’s difficulties; listen to team members‘ difficulties and motivate them; give recognition for good performance as well as managing poor performance.

3. MANAGEMENT

• • Work with MD/ Vice MD to optimize the working process for the Planning department (a collaboration between the Strategic Planning and Data Analytics team), execute, and QC.
  • Work with MD/ Vice MD to improve methodology and products/services of the company 
  • Work with MD/ Vice MD to improve organizational structure and develop new business direction if any.

Work collaboratively with other teams, including:

• • Internal team: Account, Creative, Social and Media.
  • Internal company in YouNet Group: Marketing Service (YouNet AM, Fanscom), Social Intelligence (Buzzmetrics, YouNet Media), Ecommerce Intelligence (YouNet ECI).

Report to: Managing Director
Promotion: To be discussed (based on current position)

Benefit:

• • Competitive salary, 13th month salary
  • Performance-based annual Bonus
  • Performance appraisals and promotions every year
  • 12 days of annual leave & 5 days of sick leave
  • Standard health check and Premium healthcare insurance
  • Company trip, Year-end party, Team building
  • Occasion-based offerings: Birthday, wedding, maternity,…
  • Parking support
  • Equipment for work (PC / laptop)
  • Free in-house entertainment facilities: table football, book tree, coffee, and snacks.

REQUIREMENTS

Knowledge:

• • Experience in many industries such as FMCG, dairy, insurance, electronics, home appliances, etc.
  • Experience in building Brand and support Marketing strategy for Clients following popular marketing models to support business performance.

Skills:

• • Presentation skills
  • Be able to read & understand Social Listening Reports and apply in the planning stage
  • Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
  • Strong leadership & people management skills
  • Working under ‘agency side‘ pressure
  • Collaborative in teamwork
  • Proactive and solution-driven
  • Flexible and sustainable

Experience:

• • At least 5 years of experience in planning roles
  • IMC Strategy Planning/Social Strategy Planning

Personality:

• • Entrepreneurship mindset
  • Love to explore 
  • High sense of judgment & responsibility
  • Possesses a high level of reliability, integrity, and personal ethics.