ABOUT FANSCOM 

Fanscom is a member of YouNet Group - The leading SocialTech Group creating value for enterprises by applying Social Technologies in a variety of business areas, including sales, marketing, and operations.

We are an energetic & passionate Integrated Social Solution that offers Influencer Marketing, Owned brand channel management, Digital IMC campaigns, and Loyalty community development services. We believe that our mission is not only to be the bridge connecting brands with their fans but also to provide a strong Communication journey that turns audiences into customers, customers into fans, and fans into advocates, and ultimately to impact Business Issues for Clients.

We are seeking a Planning Manager specializing in Social Creative and Social Advocacy (Channel/Influencer/Seeding) Planning. In this role, you will lead strategic campaigns and drive impactful social advocacy initiatives that resonate with our audience, achieve measurable results, and ultimately support our mission of driving meaningful client business impact.

ROLES & RESPONSIBILITIES

1. PLANNING (80%)

Planning Capability:

Overview:

• • Take the lead in the planning stages, and balance the social creative side/ social advocacy side (influencer/channel/seeding) of the advertising agency with the business side of the client.
  • Imply understand current and emerging Social/ Digital Communication platforms, Trending Creative Formats, and Consumer’s usage & Behaviors for a better deployment plan.

Pre-campaign Planning (Pitching): 

• • Conduct the research queries and work closely with the Internal Teams/ Data Team to explore the relevant insights.
  • Come up with a communication approach, debrief the Creative/Social Team, channel mix, and measure of success. Consolidate deck and lead presentation.
  • Overview and set up the practical measure of success in communication that answers the campaign’s objectives / Campaign goals.

Campaign Measurement & Report:

• • Review and report campaigns to clients and take key learning for the following campaigns/plans.

Data & Analytic Capability: 

• • Understanding YouNet Group products is a plus: Social listening tool to collaborate effectively with the Data Analyst & Social team.
  • Connect and work closely with Buzzmetrics, YouNet Media for the approach‘s proven data and consumer insights from social reports if any.
  • Conduct the research queries to get more relevant insights for cracking the brief to solve clients’ problems.

Methodology Development:

• • Support the Managing Director in working with internal stakeholders to develop and implement the new methodology for Fanscom. 

2. LEADERSHIP & MANAGEMENT (20%)

• • Build up good collaborative attitudes with other departments and solve everyone’s difficulties; listen to team members‘ difficulties and motivate them; give recognition for good performance and manage unexpected performance.

• • Work with MD to optimize the working process for the Planning department (a collaboration between the Strategic Planning and Data Analytics team), execute, and QC.
  • Work with MD to improve organizational structure and develop new business direction if any.

Work collaboratively with other teams, including:

• • Internal team: Account, Creative, Social (Social Influencers & Social Media)
  • Internal company in YouNet Group: Marketing Service (YouNet AM, Mango Digital), Social Intelligence (Buzzmetrics, YouNet Media), Ecommerce Intelligence (YouNet ECI).

Report to: Managing Director

Promotion: Senior Planning Manager

Benefit:

• • Competitive salary, 13th month salary
  • Performance-based annual Bonus
  • Performance appraisals and promotions every year
  • 12 days of annual leave & 5 days of sick leave
  • Standard health check and Premium healthcare insurance
  • Company trip, Year-end party, Team building
  • Occasion-based offerings: Birthday, wedding, maternity,…
  • Parking support
  • Equipment for work (PC / laptop)
  • Accessible in-house entertainment facilities: table football, book tree, coffee, and snacks.

REQUIREMENTS

Knowledge:

• • Experience in many industries such as FMCG, dairy, insurance, electronics, home appliances, etc.
  • Experience in building Marketing strategies for Clients following popular marketing models to support business performance.

Skills:

• • Presentation skills
  • Be able to read & understand Social Listening Reports and apply in the planning stage
  • Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
  • Strong leadership & people management skills
  • Working under ‘agency side‘ pressure
  • Collaborative in teamwork
  • Proactive and solution-driven
  • Flexible and sustainable

Experience:

• • At least 5 years of experience in planning roles
  • IMC Strategy Planning/Social Strategy Planning/ Social Influencer / Social Advocacy Planning

Personality:

• • Entrepreneurship mindset
  • Love to explore 
  • High sense of judgment & responsibility
  • Possesses a high level of reliability, integrity, and personal ethics