ABOUT YOUNET GROUP

YouNet is the Pioneering Data Intelligence Group for Digital Commerce in South East Asia — the first to own and unify both Social and E-commerce data platforms, transforming them into integrated intelligence systems that deliver both Actionable Insights and Solutions for digital commerce.

Founded in Vietnam and the United States, YouNet has evolved into a multi-entity group of 7 specialized companies — each contributing deep expertise in social listening & social media research, E-commerce intelligence, social advocacy marketing, creative communication, community engagement, and enterprise platforms.

At the heart of our value lies integration: we connect Social and E-commerce data with technology, creativity, and execution to help brands grow smarter and faster in the digital economy.

WE ARE LOOKING FOR

A visionary Group Marcom Director (Innovation & Ecosystem) — a “Minister of External Affairs” who uses Communication as Strategy to shape perception, build influence, expand partnerships, and position Vietnam & YNG at the forefront of Innovation Marketing in Southeast Asia.

This role will lead YouNet Group’s B2B Marketing Communications, elevate brand authority across the region, and build YNG into the SEA Innovation Marketing Hub, connecting philosophy, framework, showcase, and community ecosystems.

RESPONSIBILITIES

1. Strategy & Direction – Communication as Diplomacy

• • Develop and execute YNG’s B2B Marketing Communications strategy to strengthen brand authority and business expansion across SEA.

  • Communicate YNG’s core identity: Entrepreneur–Sharing culture, mission, innovation mindset, and management philosophy.
    

Position YNG as the SEA Innovation Marketing Hub through:

• • Social Media Research Innovation

  • E-commerce Market Research Innovation

  • Social–Link–Ecom integration frameworks

  • New Indexes: Social Brand Health Index (SBHI), Influencer Index, E-commerce Conversion Index, etc.

  • Marcom Philosophy

  • TQMC Frameworks

  • Case Studies & Innovation Showcases

  • Regional Workshops, Conferences & Industry Programs

  • Lead communications for the TQMC (The Qualified Marcom) Lab – YNG’s R&D and methodology engine for measurable marketing.

  • Translate YNG’s philosophy, frameworks, and technology advantages into compelling narratives for clients, partners, investors, and SEA markets.

  • Ensure accuracy, transparency, and consistency across YNG-owned indexes (BSI, YMI, ECI, and new indices).

  • Act as YNG’s brand diplomat, embodying creativity, pioneering spirit, authenticity, and humanity while representing YNG’s 5 core values.
    

⭐ Communication as Diplomacy

The Marcom Director operates with a Communication as Diplomacy mindset — leveraging philosophy, frameworks, and strategic storytelling to elevate Vietnam’s position, strengthen alliances, and expand YNG’s influence across the SEA marketing ecosystem.

2. Innovation Hub & Ecosystem Building

• Build and operate the regional communities:
  

• Vietnam Brands Go-Global Network

• SEA Brands Go Cross-Border Network

• Develop YNG into the Innovation Marketing Hub of SEA through:
  

• Innovation Marketing Conferences

• SEA Roundtables & Forums

• Cross-border marketing workshops

• Regional innovation tours & exchange programs
  

• Drive programs that raise Vietnam’s presence in global marketing research and digital commerce innovation.
  
  

3. Governance & Support for Member Companies

• Serve as Marcom Governance Head for the YNG ecosystem:
  

• Establish communication standards

• Align brand identity across all companies

• Maintain consistency and compliance
  

• Support member companies with brand positioning, campaign messaging, and communication alignment when needed.
  
  

4. Employer Branding

• Develop and support YNG’s Employer Branding strategy at both group and company levels.

• Position YNG as the “Best Place for Entrepreneurial Talents”—a culture of innovation, ownership, and collaborative growth.
  

Report to: Group CEO
Benefits: Competitive Salary + Performance Bonus + ESOP
Promotion Path: Group CMO or Managing Director

QUALIFICATIONS

• • Minimum 8–10 years of experience in B2B Marketing Communications, ideally within an agency, technology, consulting, or group-level environment.
  • Proven ability to articulate and communicate philosophy, frameworks, and methodology to high-level audiences (clients, partners, investors).
  • Experience in ecosystem building, industry advocacy, or thought-leadership.
  • Strong background in corporate brand building and multi-market B2B communication strategy.
  • Deep understanding of data-driven marketing, digital commerce, and the measurement mindset.
  • Strong capability in strategic storytelling, innovation communication, content leadership, and event orchestration.
  • Excellent English communication skills (written & verbal).
  • Entrepreneurial mindset, system thinking, and a pioneering, integrity-driven spirit aligned with YNG’s culture.