ABOUT YOUNET GROUP

YouNet Group is the pioneering Data Intelligence Group for Marketing, Communication & Brand Performance, unifying Social, E-commerce, and Martech intelligence to measure real marketing effectiveness.

We are now transforming into The Measure Group — an integrated ecosystem combining Data Intelligence and Agency Impact to deliver measurable outcomes for brands and businesses across Southeast Asia.

Beyond data and creativity, YouNet Group is also pioneering a Trust-based Marcom Philosophy — a regional movement that aims to rebuild authentic connection and measurable trust between brands and consumers in Southeast Asia.

We are looking for a Chief Business Officer (CBO) who will work alongside the Group CEO to translate this Trust-based Marcom Philosophy into actionable commercial frameworks, measurable growth strategies, and sustainable business impact for the region.

The CBO is a key executive responsible for driving Group-wide commercial growth, integration, and innovation across the Data and Agency clusters.

This role goes beyond sales leadership — it’s about orchestrating synergy between Data Intelligence and Agency execution, turning measurement and measurable trust into a sustainable competitive advantage for the Group.

The mission of this role is to transform YouNet Group from a collection of strong business units into one integrated, measurable commercial engine — where data powers creativity, and creativity proves business impact.

ROLES & RESPONSIBILITIES

1. Group Commercial Strategy & Ecosystem Growth

• • Lead Group-level revenue strategy across all companies (Data and Agency clusters).
  • Align and integrate the Group commercial system — “One Pipeline, One Measurement.”
  • Balance between short-term topline (unit revenue) and long-term ecosystem advantage.

2. Data–Agency Integration & GTM Innovation

• • Build Integrated Go-To-Market (GTM) models that combine Data assets (e.g., SBHI, YMI, MeasureLab, Marketing Lab innovations) with Agency execution (Mango, YouNet AM, Fanscom).
  • Design commercial frameworks that maximize total Group revenue, not just individual P&L.
  • Oversee innovation commercialization with both product revenue and service uplift impact.

3. Regional Expansion & Strategic Partnerships

• • Lead YouNet Group’s expansion across SEA markets (Thailand, Indonesia, Malaysia, Singapore, Philippines) and, in later phases, into Korea, Taiwan, India, and Japan via set-up or joint-venture.
  • Develop and execute partnership, JV, or M&A plans to extend market reach.
  • Represent YouNet in regional and international forums to build alliances and reputation.

4. Group-Level Business Operations

• • Oversee the Group’s consolidated pipeline, forecast, and revenue visibility dashboard.
  • Co-own Group P&L targets with the CFO and monitor synergy KPIs between companies.
  • Chair the Group Commercial Council (MDs, BD Heads, Finance) to ensure coordination and accountability.

5. Positioning & Thought Leadership

• • Elevate YouNet’s brand positioning as the regional Authority in Measurable Marcom.
  • Drive the success of key Group platforms such as BSI Awards, YMI & YMI Awards, SBHI, and Measure Conference SEA.
  • Collaborate with Marketing and CEO for regional PR and leadership visibility.

6. Leadership & Culture

• • Embed a “Measurement-First, Collaboration-Always” culture across business clusters.
  • Coach and build the next generation of Business Directors capable of leading regional operations.
  • Promote the principle of “Group-first, Unit-second” in decision-making and reward systems.

Report to: Group CEO
Promotion: Can be promoted to Group CEO

REQUIREMENTS

• • 10+ years in senior commercial, business leadership, or regional growth roles in Marketing, Data, or Technology.
  • Proven success in cross-unit integration or ecosystem commercialization.
  • Strong in GTM design, M&A/partnership execution, and measurable growth leadership.
  • Excellent strategic communication and executive influencing skills.
  • Fluent in English; experience in SEA market expansion is a plus.

BENEFIT